PANERAI Boutique Athens
Panerai unveils its new Boutique in Greece in collaboration with its long-time partner Kessaris.
Located in the most renowned and fashionable Street in the heart of Athens, Voukourestiou, the new vibrant Panerai Boutique is ready to welcome enthusiasts to discover a world of Italian design flair and Swiss horological expertise.
Guided by the values that define the Panerai identity, the Boutique’s design represents the elements that connect
the brand’s past with its future:
Italianity, Sea World, Technicity and Modern Heroes.
Founded in Italy and constantly inspired by its Florentine origins, Panerai infuses tradition, Italian lifestyle, and fine Swiss craftsmanship not only in its timepieces, but also to the look and feel of every concept store.
Entering the Boutique is a journey of initiation into the Panerai experience; customers are invited to dive into a world where quality meets expertise. The interior of the boutique expresses its finesse featuring iconic furniture designs and objects created by Italian artisans.
The Counter Bar and Counter Tables set the scene for a vast collection of watches while allowing customers to indulge in the Italian ritual of coffee or signature aperitivo drinking during the service.
The aesthetical influence of the Sea World and the adventurous souls, significant parts of the Panerai’s origin story and character, are translated into animated displays and visuals that brings a glimpse of the underwater world within the walls of the concept store.
